Whether you already have a skilled in-house marketing team or are contemplating the prospect of hiring a full-time marketing employee, there’s always room to enhance your business strategies. That’s where a digital marketing consultant can make a significant impact.
I’m Bobby Sorden, a seasoned global marketing professional at the Director level. In 1999, I founded my first business, and in 2010, I established Sorden Consulting with a mission to assist businesses in crafting effective marketing strategies and elevating brand awareness for revenue growth.
Today, I dedicate myself to providing the leadership required to achieve key marketing goals and objectives for organizations. My role involves developing and executing strategies that effectively convey the organization’s value proposition while optimizing brand awareness and driving sales. Recognized for delivering impactful results in a fast-paced, competitive business environment, I bring a wealth of experience to the table.
As your consultant, I collaborate closely with you and your team to formulate a tailored marketing plan geared toward reaching your overarching goals. With a background in marketing, a Doctorate in Administration Leadership in Business and Marketing, and an unwavering commitment to achieving client objectives, I consider myself a proficient professional driven by a passion for delivering successful outcomes.
Hiring a marketing consultant can bring several benefits to your business. Here are some reasons why you might consider hiring a marketing consultant:
- Expertise: Marketing consultants often have specialized knowledge and skills in various areas of marketing. They stay updated on industry trends and best practices, providing your business with the latest and most effective strategies.
- Objectivity: External consultants bring an unbiased perspective. They can analyze your business objectively and provide insights that internal teams might overlook due to their closeness to the project.
- Cost-Effective: Hiring a consultant for a specific project or period can be more cost-effective than maintaining a full-time, in-house marketing team. You pay for the expertise you need, when you need it.
- Efficiency: Marketing consultants are typically experienced professionals who can work efficiently. They can quickly assess your needs, develop strategies, and implement campaigns without the learning curve that an in-house team might face.
- Flexibility: Consultants can adapt to the changing needs of your business. Whether you need assistance with a short-term project or ongoing support, you can adjust the level of consultancy as required.
- Market Insights: Consultants often have experience working with various clients and industries. This exposure gives them valuable insights into market trends, customer behavior, and competitor strategies that can benefit your business.
- Specialized Skills: If your marketing needs require specialized skills (such as digital marketing, social media management, or SEO), hiring a consultant with expertise in those areas can be more effective than trying to develop those skills in-house.
- Focus on Core Activities: Outsourcing marketing tasks to a consultant allows your internal team to focus on their core competencies, improving overall productivity.
- Results-driven: Marketing consultants are often results-oriented. They work towards achieving specific goals and can provide measurable results that contribute to your business success.
- Network: Consultants often have a wide network of industry contacts. This network can be leveraged for partnerships, collaborations, or accessing additional resources.
Before hiring a marketing consultant, it’s important to clearly define your goals and expectations and ensure that the consultant’s expertise aligns with your business needs.