RV Parks & Campgrounds

More bookings, happier guests and more revenue per stay.

Consulting for RV parks and campgrounds of every size, from independent family parks to destination resorts and multi-park portfolios.

Who I work with

Built for parks of every size

Whether you run one park or dozens, the strategy scales to your goals and your team.

Small and family-owned parks

Practical, budget-conscious marketing and guest-experience improvements you can put to work right away, without adding staff.

Destination resorts

Brand, digital and app strategy for full-amenity resorts with events, dining, activities and high guest expectations.

Multi-park owners and operators

Consistent branding, shared playbooks and portfolio-wide reporting so every location performs and the guest experience feels the same.

Mobile app management

Your custom app from App My Community, managed for you

Marketing helps guests discover you. The app is how they experience you. Your website, SEO and social media introduce your park and earn the booking. A custom mobile app is the next valuable asset, turning that first impression into a better stay before, during and after arrival.

Your park’s custom mobile app can be one of your most valuable guest touchpoints, but only if it stays current. As Chief Marketing Officer at App My Community, I know the platform from the inside and can manage it on your behalf.

I handle content and updates, event and activity schedules, park maps and amenity information, push notifications, local attractions and promotions, and reporting on how guests use the app.

Guest experience

Create stays guests talk about

Small improvements at every step of the stay add up to better reviews and more repeat visits.

Seamless arrival

Clear pre-arrival and check-in communication that sets the tone from the first touchpoint.

Events and activities

Calendars and promotion that keep guests engaged and help extend their stays.

Wayfinding and information

Maps, amenity details and park rules guests can find on their phone, reducing front-desk questions.

Real-time communication

Push notifications for weather, events, closures and special offers.

Dining and camp store

Showcase menus, hours and specials to lift on-site spending.

Feedback and reviews

Capture guest feedback and build a steady stream of positive online reviews.

Revenue growth

Generate more revenue for your park

Marketing and app strategy focused on bookings, spend per guest and repeat stays.

Direct bookings and SEO

Rank for the searches RVers use and send more guests to book directly, not only through online travel sites.

Upsells and add-ons

Promote site upgrades, activities, rentals, store items and dining in the app and in guest messages.

Seasonal and event packages

Build campaigns around holidays, events and shoulder seasons to fill slower periods.

Repeat stays and loyalty

Email, social and app engagement that brings guests back year after year.

Sponsor and partner income

Create new revenue from local business promotions and partnerships inside your app.

Reporting you can use

Track bookings, engagement and revenue drivers so you know what is working.

Industry experience

Marketing leadership with campground-industry roots

My background includes leading business development and marketing at Firefly Reservations, a reservation platform for campgrounds and RV parks, and serving as Chief Marketing Officer at App My Community.

I combine hands-on knowledge of how parks operate with proven digital marketing, brand and growth strategy.

Ready to grow your park?

Book a free consultation and we will talk through your goals, your guests and the best next steps.